Mercedes-Benz EQ | Visions of Electric Mobility by Thomas Webb

Mercedes-Benz EQ | Visions of Electric Mobility by Thomas Webb


My name is Thomas Webb and I’m a digital artist. I see the world in code and think in computational logic. So when Mercedes-Benz challenged me to create an artwork about the EQC, my first thought was, “How can I show people with no programming knowledge how I see the future of electric mobility?” While I was studying the inner workings of the EQC, I found myself looking back at the beginning of the story, you know, Carl Benz, and how he worked. He was 27 when he opened his first factory – this incredible inventor only really started when he was my age. I really liked the idea of this man inside his workshop, using the tools he had at hand to experiment with the ideas that would eventually formulate the first motor car. I felt this immense empathy that I wanted to share. I wanted to create my own way of showing art. To really make it feel a part of the world and not something distant and two-dimensional. This is my main question – “How can I create new ways of displaying digital artwork that break the digital barrier between the viewer and the art itself?” So I’ve invented a digital infinity mirror. You’re probably wondering, “What does this have to do with Mercedes-Benz EQ?” What I’ve tried to do is recreate the artificial intelligence inside the car and how it sees the world, and how it interprets us and our intentions whilst driving it. My artwork uses multiple depth sensors to collect real-time visual data about its surroundings. One mirror recreates this at the same rate as the human brain, the other, at the rate of an artificial intelligence. I wanted to express how, as a safety feature, the EQC can empathetically understand your actions and how it can intelligently aid your driving experience using this data. Then reflect it back onto you, using electrical energy. My name is Thomas Webb. Enjoy electric.

20 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *